digital marketing Archives - Influencebazar

digital marketing

How to leverage tech to boost workplace efficiency in 2021

Technological innovations have cut across every facet of human life and have revolutionized the way we do virtually everything. From communication and computing to travel, business operations, in particular, have benefited from the variety of devices and processes birthed by tech.

Businesses that have been able to adapt and maximize the utility of those technologies have consistently stayed at the top, while those that have been slow to adopt them have often withered away because they simply could no longer compete with the same efficiency as their counterparts. Here are five ways by which you can easily apply technology to give your business an edge if you haven’t already


In the past, collaboration referred to memos and critiques at meetings (Sometimes taking up to 15% of a company’s time and up to 50% of senior managers’ time) or via email. Now, you have the option of boosting the collaboration process by using any of the various collaboration suites like G-Suite, Slack, or Trello.

The benefits of these platforms are that they allow for real-time interaction, without the waiting period that is usually associated with traditional methods, even going so far as to allow multiple people to work on a document at the same time. Secondly, it removes the anxiousness that’s present with physical interactions and encourages socially awkward people to express themselves comfortably.

2.Data Science

Research and data collection have always been a mainstay in the scientific world, driving research into everything from cryptology and the latest smartphone features to sexsomnia. Businesses have begun to see the massive potential in data and analytics now too.

Most businesses already store information digitally, but few of them are maximizing the potential goldmines that exist in the data they have. The benefits of mining your business data are usually in the form of business insights that could shape your strategy by helping you focus resources in ways that maximize ROI. 

If done well enough, data science can even help with accurate predictive analysis, letting you know how much of a product to stock at a particular time and exactly what prices would bring in the most sales, for instance. You can even take analytics from phone calls and factor them into the calculations.

3.Virtual Workforce

Hiring freelance or off-site workers is not a new thing, but it has never been as easy as it is now. Businesses that utilize off-site workers have access to a talent pool that spans the entire world, thus ensuring that they can select the best workers to fit their needs without having to worry about the length of the daily commute or other such considerations. 

More to the point, there are cost savings to the worker as well as the business, especially if it’s a freelancer hired on a per-project basis.

4.Information Security

With all the reliance that is being placed on tech nowadays, the number of companies that take a lax attitude when it comes to securing their data is astounding. Relying on basic anti-virus programs is simply insufficient when you have information on your servers that could be stolen or be used to cripple your business and blackmail you, as was the case with the WannaCry virus

Specialized programs exist for small businesses, and when combined with regular inspections by a professional, you’ll be certain your data is safe.

5.AI and Automation

Although AI tech is still being refined and improved in several areas, it’s already being used to great effect by businesses in various industries.

Firstly, chatbots have become popular as a means of offering stellar customer service even when facing funds and staff constraints. With chatbot tech in place, you can take an omnichannel approach to get the word out about your goods and services with the assurance that all inquiries will be attended to promptly.

Marketing automation is also an area you should look into. You can automate everything from lead generation to email marketing and CRM using an array of software.

3 Science Backed Email Marketing Hacks for Massive Sales

There have been a lot of innovations in marketing, including the recent fascination with chatbots and other AI-driven methods. One method hasn’t changed much though, and it still ranks very high as one of the most effective ways of interacting with your customers, whether they are T-shirt buyers from your small e-commerce website or multinationals to whom you’re trying to sell expensive services.

In some studies, email marketing has delivered up to 4000% ROI, which is not surprising because about 90% of consumers use email actively and check for new ones tens of times per day.

As with any other method though, just how much ROI you’ll get from your email marketing efforts will depend largely on how well you plan and execute your strategies. Here are three ways to optimize your email marketing and maximize your results.

1.Get the Timing Right

Many studies have been conducted to determine what the best time of the day and week is to send an email to get the highest chance of it being opened or responded to. You can go through a breakdown of the studies here.

 The key principle is to send your email at a time when the recipient can act on it immediately. “Just because it’s a good time to write an email does not mean it’s a good time for your prospect or customer to read it and the longer your email sits unanswered, the lower the chances that you’ll ever get one. If you send a B2B email at 10 on a Monday morning with a business proposal, it would be more likely to be attended to immediately than an email with adverts for beachwear, for instance.

It’s easy to send an email to one person at the right time, but what about when it’s to a long list of people across different time zones? It’s still easy if you use a mail service that allows you to schedule the emails for a specific time across all time zones The information can be drawn from the IPs they signed up with or previous emails they’ve opened, but even if you have to fill it in manually, it’ll likely be worth it in terms of improving your open and response rates.

2.Follow Up Effectively

You probably already know that if you haven’t gotten a reply to your email after a while, you need to follow up with another one. But what about after a transaction has been completed successfully? In the first case, studies have shown that following up multiple times can elicit a response from even a reluctant prospect, and in the second case, sending a follow up can boost customer satisfaction significantly and boost retention + repeat business, according to this publication in the Harvard Business Review.

You can automate your follow ups to go out at specific intervals but ensure that you get the settings right so you don’t keep sending emails to people who have already responded. It’ll be irritating at least and might even lead a prospect to conclude that you aren’t very competent, at worst.

You can send the new emails in the same thread as the old ones so the recipient can easily scroll up to see the contents of the previous emails. If you don’t want to do that (or cannot, because of the email service you’re using), it’s a good idea to write subject lines that help the recipient see immediately that it’s a follow-up email.

3.Segment and Your Lists

“No one likes to read cookie-cutter emails that could have been addressed to thousands of other people”, says Landon Dash, CEO of Vapocorner “unless it’s a newsletter or some other message that’s explicitly general. If you want to make a real connection with your email recipients, you’ll need to segment your lists sufficiently to ensure that your emails are as specific as possible.”

There are many parameters you can use to segment your list, starting with demographics such as age, gender and geographical location. You can also factor in engagement on your website to ensure that you’re reaching out to people with the right message for their position in your sales pipeline. For instance, sending custom emails to people who have looked at items in a particular category or ones who have put items in their carts but not checked out.

Segmenting your list and writing custom messages for each segment takes time and effort, but the pros far outweigh the cons. According to this study by Mailchimp of over 9 million emails sent on their platform, segmented emails performed between 9% and 100% better across various metrics.

Ultimately, email marketing is still a crucial part of any marketing strategy, regardless of industry or business size. The key to getting the most out of it is in making your emails as tailored to each individual recipient as possible. It might take some time, effort, and monetary investment, but the rewards will definitely be worth it.